4 ways social has changed success metrics

The advent of social networks, the noisy nature of the web, and our reliance on friends to inform decisions have led to a shift in success metrics for a website. Today to get ahead, we need to track the quality of visitors to our site, how these site visitors interact on our site, and how they share our content. These new metrics are forcing marketers to create more engaging content and experiences. The only way to do this effectively requires some knowledge of the user.

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