Amazon offers its login service to more e-retailers

Social media login technology vendor Janrain says its clients can employ Login with Amazon on their sites for consumers who want to sign into site with Amazon credentials. “Amazon is considered one of the most reputable companies in the U.S. and personifies trust for online shoppers,” said Larry Drebes, CEO of Janrain. “This [creates an] opportunity for our retail and e-commerce clients to facilitate trust from consumers who are comfortable using their Amazon identity in an ecommerce context.”
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