Consumers Want Social Login Capabilities

By now, most business owners realize the important role that social media plays within their business plan. But new research suggests that business owners should enable social to play an even bigger role, by becoming the login option for customers on a website. Ninety percent of consumers will leave a website if they forget their user name and password according to Janrain’s Social Identity study, which was conducted by Blue Research. Additionally, 86 percent of people are bothered by the need to create new accounts when registering on a website, with 54 percent deciding to either leave the site or not return.

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