Customers Turn Off When You Make Them Log In: Survey Says

Do you make customers register an account in order to leave comments on your blog, access information or shop? You could be driving them away. A study by Blue Research for Janrain found 86 percent of respondents get annoyed by having to create new accounts on websites, an increase of 10 percent from the same survey last year. While 14 percent complete the registration despite being annoyed, more than half (54 percent) say they either leave the site or don't return again, and 26 percent go to a different site.

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