How to Leverage Social Login to Boost User Engagement Think about a time when you’ve been really engaged in a social setting. What made that experience stand out? Most likely, whatever you were doing had personal meaning. The people you were sharing the experience with probably held a common interest or passion, knew some, or a lot, of your personal characteristics and perhaps had insight into your past. These combined into a situation in which you were able to laugh, argue, share, emote, and derive meaning and satisfaction.