Janrain Raises $15.5M for Social Log-ins

Managing online identities used to be a niche cause full of acronyms and hypotheticals, but now that the Web is getting more personalized it’s obvious how integral this topic is — witness the recent debate about Google+ and Facebook requiring real names versus allowing anonymous usage.

Janrain, a Web identity management provider, has survived six years in the space and today is announcing $15.5 million in new funding led by Emergence Capital Partners and including Anthem Venture Partners, DFJ Frontier and RPM Ventures.

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