Janrain Signs a Slew of Media Heavyweights into Identity Capture Tools

At a time when Facebook couldn’t be under more scrutiny for its user policies, traditional news publishers have quietly figured out how to exploit this and other social networks to drive more registrations to their sites. Yesterday, Portland-based identity pioneer Janrain repositioned its RPX third party authentication solution as “Engage,” paired it with an in-the-cloud identity management system called Capture, and announced a slew of new media clients poised to begin understanding how they can use OpenID to turn their most loyal users into recruiters on the social network sites they frequent.

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