Lady Gaga as the Killer App: Moving Identity into the Cloud

A jaw-dropping statistic was given at the 2010 OpenID User Experience Summit that 89% of users coming to chose a third-party logon rather than create a new account. "Signup with Facebook, Twitter, or MySpace" is the default option on - and it works. Universal Music Group uses the RPX software as a service, provided by JanRain, to power this capability for the site.
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