No More Patience With Irrelevant Ads

According to the results of the 2013 Online Personal Experience study from Janrain, 74% of online consumers get frustrated with websites when content (e.g., offers, ads, promotions) has nothing to do with their interests. This frustration may be an ominous sign for online brands, says the report. As an example, the study revealed that 67% of online adults would lose their patience and leave a website if shown an ad asking for donations from the political party they dislike the most.

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