Opt-in Ad Targeting

Will consumers opt-in for ad targeting? One company is betting publishers can get active participation by users in making the ads they see relevant to their interests. Janrain is a company which has brands as diverse as MTV, Sears and Kia Motors as clients. According to the company, single-sign-on, tied to social identities and their corresponding social graph, is a viable solution that solves privacy issues as well as creates an effective data funnel across platforms and devices.

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