Silverpop’s Social Sign-In Supports LinkedIn: What It Means for B2B Lead Generation

Earlier this week, digital marketing company Silverpop announced a partnership with Janrain, a social sign-in platform, to enable website visitors to register for online offers using their LinkedIn credentials. This feature could be a handy weapon for B2B marketers looking for a better way to generate leads via social media channels, so long as they know how to wield it.

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