Site Registration Seen Driving Away Majority of Consumers

54% of consumers say they may leave a website or not return when presented with registration requirements, while a further 6% say they will leave or avoid the site, according to [download page] a survey released in January 2012 by Janrain. 26% of consumers will go to a different site, if possible, representing a 53% jump from 17% of respondents who responded the same way the previous year. Similarly, the proportion saying they will complete registration dropped 44% from 25% to 14%.

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