Social Sign-On Could Be a Boon for Retailers

Online retailers, as well as other publisher sites that want to encourage visitors to register and sign in as a way to gain information about them, would do well to consider social sign-on, which allows internet users to carry a login from Facebook, Twitter, Google or a similar site elsewhere on the web without having to fill out forms and go through the hassle of a full registration process at each site they use.

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