Janrain Announces New Product Offering at South by Southwest and Becomes the Only Customer Identity Management Platform with Segmentation Capability

Janrain Segments Improves Personalized Marketing Efforts by Providing Customers with Unparalleled Segmentation Data and Behavior-Rich Predictive Targeting

PORTLAND, OR (March 10, 2016) – Janrain, the leading global provider of Customer Identity Management solutions, today announced at South by Southwest™(SXSW) in Austin, TX the unveiling of Janrain Segments™, its new product offering built for marketers. Janrain Segments offers customers unparalleled segmentation data with behavior-rich predictive targeting to improve personalized marketing efforts. Janrain is the only customer identity management platform with a segmentation capability.

Janrain Segments brings modern marketing and data science together to take personalized marketing experiences further without adding unnecessary vendors to segment the data. It makes big data analytics tools accessible to any marketing team so they are equipped with the most relevant and meaningful customer data to execute successful marketing programs.

“We developed Janrain Segments to support technology teams and help their marketing and business counterparts move digital transformation initiatives forward,” said Janrain VP of Product Jamie Beckland. “Adding this horizontal functionality to the Janrain platform brings marketing’s existing audience and customer segments to every touchpoint in the customer journey.”

Janrain Segments enriches the customer identity platform by utilizing the latest in data science to surface new customer insights. By integrating this insights tool within the existing Janrain platform, brands can focus on developing more unique and personalized cross-channel customer experiences. Through Janrain Segments, marketers can improve targeting efforts to achieve higher return on investment in advertising and marketing programs.

Janrain is hosting multiple events at this year’s SXSW, including cocktail receptions March 11, 12 and 13 from 5:00 p.m. to 8:00 p.m. PT. The company will also co-host a private dinner on March 12 with Thomas Stubbs, CDO of enterprise and consumer technology at The Coca Cola Company, and special guest Brian Solis, best-selling author and principal analyst at Altimeter Group.

To learn more about Janrain Segments or meet with company executives at SXSW, please email press@janrain.com. For additional information about Janrain and its proprietary Customer Identity Management Platform, visit www.Janrain.com.

About Janrain

The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

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