Instrument Integrates JanRain’s RPX Solution for DC Shoes Famous Footwear Site to Enhance User Login Experience

Instrument Integrates JanRain’s RPX Solution for DC Shoes Famous Footwear Site to Enhance User Login Experience

Release Date: August 06, 2009

Teaser:
JanRain, the leading provider of online identity technology and services for consumers and businesses, today announced that Instrument (http://www.weareinstrument.com) has deployed a Flash version of RPX on the DC Shoes-Famous Footwear website (http://www.famousfootwear.com) to provide an enhanced sign in experience.

Action Sports Footwear Brand Chooses JanRain’s RPX Solution to Enable Website Visitors to Easily Register and Sign In Using An Existing Account From Facebook, Google, Yahoo!, MySpace, AOL or any OpenID provider.

Portland, Ore (PRWEB) August 5, 2009 — JanRain, Inc. (www.janrain.com), the leading provider of online identity technology and services for consumers and businesses, today announced that Instrument (http://www.weareinstrument.com) has deployed a Flash version of RPX (https://rpxnow.com) on the DC Shoes-Famous Footwear website (http://dcshoes.famousfootwear.com) to provide an enhanced sign in experience. DC Shoes and Famous Footwear will utilize RPX to increase user registrations, quickly gain a rich set of user profile data, and enable users to interact in a more personal manner with the products and offerings. Instrument is one of the first interactive agencies to participate in JanRain’s RPX Agency Partner Program which enables agencies to easily deploy and manage RPX for their clients.

Instrument is an interactive agency that has worked extensively with sports and lifestyle brands to enhance their connection to consumers and facilitate business. DC Shoes is a preeminent action sports footwear and apparel brand that, in partnership with Famous Footwear and Instrument, has created an innovative platform with which to engage and galvanize its customers and target audience and encourage them to visit retail stores. JanRain is providing Instrument and DC Shoes with a completely turnkey solution that allows them to enjoy the benefits of third party authentication more quickly, easily and cost effectively while ensuring best practices for the user experience.

“We were thoroughly impressed with the quality, ease of integration and robust features of the RPX solution, as well as the professionalism and support that JanRain offered through the process.” said Vince LaVecchia, Founder and Marketing Director at Instrument. “We’re proud to be part of the RPX Agency Partner Program for this innovative product and we look forward to future integrations of JanRain products and services.”

“We are very pleased to see consumer brands like DC Shoes adopt third party authentication and open standards such as OpenID,” said Brian Kissel, CEO of JanRain. “Consumer brands rely on a compelling web presence to augment their offerings and enrich consumer perception. By allowing visitors to bypass lengthy registration forms and sign in with only one click using an existing account, DC shoes will ensure a substantial increase in registrations and richer social interactions for users on its site.”

JanRain’s RPX is a secure, enterprise-class software as a service (SaaS) solution, deployed on thousands of websites across a range of industries and application areas. It allows a website to accept and authenticate visitors signing in with their Facebook, Google, Yahoo!, Twitter, MySpace, AOL, Windows Live ID or other OpenID accounts. RPX offers the richest feature set and is the most comprehensive third party authentication solution on the market., offers an optimal user experience, and can be deployed and integrated into a website’s existing registration system within a day. The login interface can be seamlessly implemented either as a pop-up window or embedded directly into a website’s existing user registration or login page.

For additional information on RPX, please contact JanRain or visit http://rpxnow.com.

About Instrument
Instrument is a web design, development and strategy company in Portland, Oregon, whose aim is to harness technology and a passion for innovation to create simply great work for its clients. Instrument provides compelling user-centric design and highly functional websites that both engage users and provide flexible marketing tools for our clients. Instrument focuses on the following areas :Brand Strategy and Communications, Website Design, Information Architecture and UX Design, Web Application Development, Content Management Systems and E-commerce. More information and a complete portfolio at http://www.weareinstrument.com

About JanRain
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

Contacts:
Vince LaVecchia
Instrument
503-928-3188
vince@weareinstrument.com

Tore C. Steen JanRain, Inc.
503-347-0532
tore@janrain.com

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