Janrain Announces Integration with Sailthru

Sailthru to Provide Marketers with Increased Actionable Data and Deeper Insights via the Janrain Platform

PORTLAND, OR – April 23, 2015 – Janrain, the leading provider of Customer Identity Management solutions, today announced its validated integration with Sailthru, the leader in driving customer lifetime value through personalization. Marketers are now provided with increased actionable data and deeper insights.

This integration allows marketers to sync authenticated customer data to deliver more customized and targeted marketing messages—creating a true single customer view. Sailthru allows marketers to manage consumer relationships at the individual user level across all channels. This integration is built on Janrain’s recently-launched third generation data integrations solution, which gave marketers the ability to incorporate data easily from the Janrain platform into dozens of systems, now including Sailthru.

Key benefits of Janrain integration with Sailthru include:

  • Higher quality customer data, providing more accurate single customer view
  • A consistent customer identity across all channels including email, onsite, social, mobile, and offline
  • The ability to leverage additional marketing interactions
  • Support of data export with the following characteristics:
  • Direct integration to Sailthru’s bulk-import APIs
  • Batch processed every fifteen minutes, for responsive marketing experiences
  • Generous rate limits to support even the largest customer bases

“Incorporating Janrain’s customer data into Sailthru significantly increases the quality and efficiency of their consumer interest-based personalization platform,” said Larry Drebes, founder and CEO of Janrain. “Modern marketers can now efficiently deliver powerful, targeted messaging across all channels seamlessly.”

Companies interested in learning more about the value of Janrain’s Customer Identity platform and the Customer Data Integration with Sailthru may visit www.janrain.com for more information.

 

About Janrain

The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

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