Janrain Expands Partner Network with Automattic and Umbel

Adds PulsePoint, WhatCounts and BlueHornet to Janrain Email Connector Extension Offerings

Portland, OR—March 29, 2013—Janrain, the leading provider of user management solutions for the social web, today announced the addition of Automattic and Umbel to its Fusion Partner Program. With more than 30 highly respected technology partners and deep product integrations, Fusion is helping companies to personalize the online consumer experience across the rapidly changing social media landscape.

The Janrain User Management Platform (JUMP) provides a single, unified view of users across multiple online properties and social identities. The third and latest generation of its industry-leading solution integrates profile data with the broadest array of component technologies such as email marketing tools, ecommerce platforms and personalization engines. PulsePoint, WhatCounts and BlueHornet have added Janrain Email Connectors to leverage first and third party profile data for targeting and segmentation.

The Automattic network of web services for online publishers attracts over half a billion worldwide unique visitors monthly. Its enterprise arm of the platform, WordPress.com VIP, powers some of the largest publisher and media sites worldwide, including CNN, New York Times, CBS and Forbes.

Media executives have long sought after a technology solution that enables enterprises to acquire, understand and engage audiences more successfully to personalize their brand. This solution would need to be easy to integrate without giving up performance, scalability, security or general web development best practices.

To address these challenges, Automattic has selected Janrain as their preferred technology partner for User Management. Janrain’s User Management Platform (JUMP) provides turnkey registration, social profile storage and user insight solutions so WordPress.com VIP customers can acquire more users and become even better marketers.

“Janrain is helping online brands use social login and user management to transform the ways that companies interact with their online consumers,” said Paul Maiorana, vice president of platform services, Automattic, Inc. “Having served most recently as chief technology officer for Inc. and Fast Company magazines, I was familiar with Janrain as a customer. Now as a partner, we’re looking forward to streamlining the traditional registration process for WordPress VIP users, thus helping them better understand their customers. “

Additional new extensions enable JUMP clients to leverage social media technologies from key partners. WordPress VIP will now support registration screens, social login and social sharing. Umbel will now support social profile data for joint customer audience insights. “Unlike other products in the market, JUMP was designed to easily integrate with other industry leaders to support an entire ecosystem of technology choices and engagement strategies for our clients,” said Tore Steen, vice president of business development, Janrain. “Fusion’s success is based on all of us working together to increase the value of online engagement for companies and their consumers.”

About Janrain

The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

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