Janrain and Jay Baer Present Webinar on Inside Out Web Analytics

New York Times Best-Selling Author Joins CIAM Leader to Show How Brands Can Pull Deeper Insights from Individual Customer Journeys

PORTLAND, OR (October 24, 2016) – Janrain®, the leading company who created the Customer Identity and Access Management (CIAM) category, today announced it will host a “rolicking ride” of a webinar on inside out web analytics. Presented by Janrain VP of Product Jamie Beckland and Convince & Convert President and New York Times best-selling marketing author Jay Baer, the webinar will take place on October 26 at 11 a.m. PDT.

Traditional web analytics provide a lot of averages. What pages are people visiting, on average? How long do they stay, on average? Which channels convert the best, on average? But those who only pay attention to averages will never be more than an average marketer.

Smart marketers are turning to inside out web analytics, which allows digital marketers to look at each unique customer journey and then determine the relevant commonalities between them. This gives them the ability to go beyond the outdated method of understanding unique and often unpredictable visitor behaviors. With inside out analytics, they can pull deep insights from individual customer journeys by aggregating them into meaningful audience segments and then impacting those segments differently.

Beckland, a seasoned executive who has spent the last decade delivering solutions for Coca-Cola, McDonald’s, Samsung, Wells Fargo, Whole Foods and other global brands, will be joined by Baer, a digital marketing strategist and New York Times best-selling author who has advised Caterpillar, Nike, 3M, Oracle, adidas and others on digital marketing. He’s the most retweeted person in the world among digital marketers.

To register, please click here.

About Janrain

Founded in 2002, Janrain pioneered Customer Identity and Access Management (CIAM). Janrain’s CIAM platform provides management, security and activation solutions that enable seamless and safe customer experiences across their digitally connected world, while providing enterprise organizations with deep customer insights. Janrain’s identity capabilities include social and traditional login and registration, single sign-on, customer profile data storage and management, customer segments, customer insights and engagement solutions. The company powers brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel and Dr Pepper. Janrain is based in Portland, Oregon, with offices in London, Paris and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

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