Janrain Launches Mobile Registration, First Solution for Marketers to Manage Cross-Device Consumer Identity

Customer Identity Management platform streamlines mobile sign-ins to support unified campaigns across desktops, tablets and phones

Portland, OR – April 30, 2014 – Janrain announced the release of a new Mobile Registration Solution for its Customer Identity Management platform to allow personalized digital marketing campaigns across channels and devices. The new solution makes it easy to orchestrate highly personalized brand campaigns across digital touch points by allowing consumers to log in with a single identity on a brand’s website, mobile site, and mobile apps.

Janrain’s Mobile Registration Solution was developed to help marketers reach an evolving consumer who now spends nearly 40% of their online time on mobile devices. “We are solving a crucial digital marketing problem by making it easy to create a unified customer experience from desktop to mobile and back again,” said Larry Drebes, chief executive officer, Janrain. “With the demise of cookies, mobile registration is the only way to reliably connect customer identity across devices. Making it simple to log in is the clearest path to offering personalized campaigns.”

Whole Foods, Channel 4, Dr Pepper, Marvel and others rely on Janrain to offer unified customer experience across desktop and mobile devices. Logged-in Channel 4 viewers, for example, can pause and resume television programs across devices, while Whole Foods shoppers can create grocery lists from a desktop, then access them in the store.

Studies have found that only 3% of people successfully complete registration on mobile devices, while 30% will complete a similar process on desktops. Social login closes that gap on mobile devices by eliminating the need to fill out lengthy forms. The Janrain Mobile Registration Solution also provides registration and login capabilities for all screen sizes, device orientations and form factors designed for the mobile web, eliminating design challenges and adding responsive design to every website. And the mobile SDKs offer full registration functionality for native apps.

Janrain is now the world’s only provider of a Customer Identity Management platform with comprehensive registration and login capabilities for mobile applications. Digital marketers and data professionals interested in learning more about Janrain’s Customer Identity Management solution can visit www.janrain.com.

Janrain is offering a webinar on mobile login best practices and cross-device marketing on Thursday, May 29 at 10AM PDT / 1PM EDT. Register here.

About Janrain
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

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