Janrain Launches New Customer Engagement Analytics Product

PORTLAND, OR (July 7, 2016)Janrain®, the leading Customer Identity and Access Management (CIAM) solutions provider, today announced the launch of a product called Janrain Customer Engagement Insights™, a tool that analyzes the engagement activities of registered customers who engage on a brand’s digital property with commenting, live chat, voting, and ratings and reviews. Customer Engagement Insights is included with each Customer Engagement product license or specific application, such as commenting.

Customer Engagement Insights is an off-the-shelf analytics solution that leverages activity data integrated with registered consumer profile data to provide insights around the activity of registered consumers to determine what activities are driving registrations and repeat visits, as well segmentation of these registered consumers based on their activity.

Additionally, Customer Engagement Insights provides analytics on social media activity that is curated via the Customer Engagement dashboard and products using hashtags, search terms and filters. This social media activity comprises posts by anonymous customers on Facebook, Twitter and Instagram.

“This is the solution needed to measure the uplift in customer registrations and repeat visits following the introduction of customer engagement activities on client websites,” said Rahul Aggarwal, general manager, customer engagement business unit at Janrain. “Janrain Customer Engagement Insights also helps clients become more in tune with social media activities that help to evangelize products, services and programs in the market. Gaining insightful and actionable views of these customers is what will help to optimize marketing initiatives and ultimately drive revenue for their business.”

Customer Engagement Insights provides the ability to visualize and take action on customer profile data from an intuitive, web-based dashboard. With drill-in and filter capabilities built in, brands can quickly develop insights into which customer engagement activities gained the most traction on their websites or on social media, as well as understand customer demographics and behaviors on site.

Analyzing the commenting, live chat, voting, rating and reviews, plus curated social media activities from Facebook, Instagram and Twitter and the customers who engage in them, this proprietary tool provides the following insights:

  • Shows the success of engagement activities and the campaign, program or product they support.
  • Identifies and segments the unique registered customers who participate on each engagement activity.
  • Ascertains customer engagement driven registrations resulting in more valuable customer profile data.
  • Provides a comparative view of customer engagement registrations versus those who registered for other reasons.
  • Identifies the number of repeat customers who logged in to engage onsite.
  • Identifies the percentage of repeat customers who logged in to engage onsite.
  • Gauges volumes of user generated content such as keywords and hashtags posted by customers on social media.
  • Captures the number of unique customers posting user generated content about a brand’s product, services or program on social media.

For additional information about Janrain Customer Engagement Insights or to schedule a product demonstration, please visit http://janrain.me/60vx1.

About Janrain

The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

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