JanRain Publishes Data on Industry Trends in Social Media Platforms, Hits Key Growth Milestones

JanRain Publishes Data on Industry Trends in Social Media Platforms, Hits Key Growth Milestones

Release Date: January 26, 2010

Teaser:
Users Select Different Identity Providers When Signing In to a Website Based on Site Type, Geography, and Demographics, and Vary Over Time

Users Select Different Identity Providers When Signing In to a Website Based on Site Type, Geography, and Demographics, and Vary Over Time

Portland, OR (PRWEB) January 26, 2010 — JanRain, Inc., (www.janrain.com) the leading provider of online authentication solutions through its User Management Platform, today released data that reveals differences in user behavior regarding third party login based on the type of website. The data examines a sampling of media companies juxtaposed against an aggregate of companies across multiple vertical markets. Additionally the company announced new customers, partners and expansion of staff. JanRain has been on a steady growth trajectory since its founding in 2005.

JanRain analyzed data from the last two quarters of 2009 and identified the following trends each month within the top four identity providers:

  • Across all customers (multiple industries represented including entertainment, media, entertainment, retail, non-profit, and technology), Google accounted for 37% of logins, followed by Facebook at 27%, Yahoo! at 11% and Twitter at 6%.
  • Results varied by industry, however. When aggregating a select sample of media companies for example, Facebook accounted for 38%, followed by Yahoo! at 30%, Google at 26% and Twitter at 7%.
  • Login preferences also varied by geography, demographics, and over time as identity providers gain popularity and add features and capabilities. For example, six months ago Twitter hardly registered but now accounts for up to 25% of logins on some websites. For some websites in east Asia, greater than 60% of logins are via Yahoo!.

You can read more about the data and see graphical representations of the information at Data on Industry Trends in Social Media Platforms.

“A robust user management platform has become a key element of today’s connected web. The data we’re sharing today clearly shows that users benefit from having a choice of identity providers. Our expectation is that we will start to see more of this behavior. A typical user or consumer may maintain three to five accounts at different identity providers or social networks, and then decide which one to use based on the type of site and anticipated interaction,” said Brian Kissel, CEO of JanRain.

Since its launch in late 2008, JanRain’s RPX has seen rapid market adoption. The software as a service solution helps organizations engage more effectively with users online by allowing the user to sign in with an existing identity from Facebook, Twitter, Google, Yahoo! or 12 other providers. Additional functionality enables users to import their profile data and address books, and publish their activities (blogging, comments, surveys, reviews, downloads, purchases, etc.) on a client’s website to multiple social networks.

In just the past year since launching RPX, the company has seen significant growth and is currently running on over 170,000 websites. Many large companies in the US and Europe have chosen RPX Pro, the enterprise level offering. New customers just in the past quarter include National Geographic Channel, Universal Music Group, Tribune Interactive, Real Girls Media, and OPUBCO Communications Group in the US. International expansion is also continuing with recent customers including VZ Network, provider of some of Germany’s largest social networks, Scout 24, Germany’s largest web portals and a subsidiary of Deutsche Telekom, and Sulake, owner of the virtual world Habbo and IRC-Galleria the most active social network in Finland.

“We were looking for a quick, robust and easy to maintain solution that would make it easy for our users to login to the site,” said Bjoern Woltermann, Head of Competence Centre Social Web, Scout24. “We strive to provide the best user experience on our sites including the login and registration process to make the finding process as convenient as possible. RPX was exactly what we were looking for.”

Over the past year, JanRain has entered into agreements with leading internet platform providers Get Satisfaction, Viewpoints, UserVoice, KickApps and WetPaint to embed JanRain’s RPX into their respective platforms for authentication and social publishing.

“We provide social and media applications on demand to help companies grow and engage their audiences,” said Mike Sommers, Executive VP, Products, KickApps Corporation. “Getting a company’s targeted user logged into the organization’s website and then making it easy for that user to publish information back to the social networks of their choice is clearly a key part of better engagement. RPX is an elegant solution that works well for our customers.”

Last month, JanRain announced the closing of a $3.25 million Series A funding round led by DFJ Frontier, with participation from Anthem Venture Partners and RPM Ventures. To support continued growth, JanRain has been expanding its engineering, sales and marketing teams. The company recently moved its headquarters to downtown Portland, OR to accommodate the continued growth.

Earlier this month, JanRain was selected by AlwaysOn as an OnMedia Top 100 winner. Next month, JanRain will be a key participant in the OpenID User Experience (UX) Summit in Chicago – an opportunity for industry leaders across key vertical industries to come together to share best practices on User Interface implementation.

About JanRain

The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

Contact:

JanRain Inc.
Lisa Hannah
503-810-2433
lisa@janrain.com
www.janrain.com
www.rpxnow.com

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