Janrain to Host Presentation on Identity-Driven Marketing at Sports Fan Summit in Australia

PORTLAND, OR (June 26, 2016)Janrain, a leading global provider of Customer Identity Management solutions, will host a presentation on identity-driven marketing on June 28 at the 2016 Sports Fan Summit in Australia at 12:00 p.m. AEST. The annual event takes place June 27 to June 29 at Melbourne Cricket Ground in Melbourne and brings together many of the region’s most senior sport marketers and sports industry executives.

Richard Propst, solutions engineer at Janrain, will be discussing how the Janrain Customer Identity Management platform enables brands to use unified customer data to build lasting, direct relationships based on who their customers really are.

“Many brands find themselves struggling to manage a multitude of digital marketing technologies,” said Propst. “As these tools continue to mature, technologists are looking for a bridge between these functions and the customer journey; our platform helps brands better understand the needs of their customers so they can deliver personalized marketing experiences.”

The Sports Fan Summit was developed to provide insight into the global sports industry, and hear contemporary thinking on topics important for the development of sport now and in the future. A number of executives from some of the world’s leading sports teams and venues will be at the Summit discussing their own experience, primarily through the use of case studies.

To arrange a meeting with Janrain representatives at the Sports Fan Summit, please email jamie.dunne@dunnepr.com.

About Janrain

The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

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