Janrain to Host Webinar on Customer Journey and Personalized Marketing with Digital Analyst Brian Solis

PORTLAND, OR (June 14, 2016) – Janrain, the leading provider of global Customer Identity Management solutions, today announced its Vice President of Product Jamie Beckland will host a webinar titled “Identity as a Platform for Customer Experience” with renowned digital strategist and celebrated author Brian Solis, principal analyst at Altimeter, a Prophet company. The event is scheduled to take place on June 21 at 10:00 a.m. PDT.

Solis and Beckland will share their unique perspectives on how businesses need to re-imagine the customer journey to deliver unified experiences where identity becomes the platform for delivering personalized marketing content to customers.

“I believe the most important pillar in the future of business is experience, and experience is measured not by any one transaction, but the sum of all engagements,” said Solis. “Identity management helps companies truly know their customers and personalize engagement in each moment of truth.”

Discussion points will include:

  • How the customer has changed to expect identity management in relationships
  • The new customer journey and how it is ripe for innovation
  • How identity plays a role in each moment of truth
  • Ways to start small and integrate over time

“Touchpoints across the customer journey too often don’t connect seamlessly,” said Beckland. “When a customer switches devices to complete a transaction, for example, their identity doesn’t follow along throughout their lifecycle in many cases, which can create a gap in brand loyalty.”

To register for the June 21 webinar, please visit http://janrain.me/85mcz.

About Brian Solis

Brian Solis is a principal analyst at Altimeter, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker. A digital analyst, anthropologist, and futurist, Solis studies and influences the effects of emerging technology on business and society. His research and books help executives better understand the relationship between the evolution of technology and its impact on markets and also the role we each play in evolution. His latest book, X: The Experience When Business Meets Design explores the future of brand, customer experience and innovation (xthebook.com).

About Janrain

The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

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