Janrain to Present at Consumer Goods Technology Conference

Session Will Help Digital Marketers Gain Loyal Customers through Exceptional Brand Experiences

PORTLAND, OR (October 12, 2016) – Janrain®, the company who created the Customer Identity and Access Management (CIAM) category, will present “Gain Loyal Customers with Exceptional Brand Experiences” at Consumer Goods Technology’s Business & Technology Leadership Conference on October 19 at 3:40 p.m. ET. The annual event, being held at the Hilton Orlando Bonnet Creek in Orlando, FL, is designed to be the ‘go-to’ source for consumer goods professionals to network and gain insights as they plan their strategies for the coming 12 months.

Janrain Director of Product Management Marla Hay will lead the discussion on how digital marketers in the consumer goods industry can cultivate direct relationships with their customers–not just via groups defined by demographics, but with individuals–to drive greater loyalty and trust.

“You can bet your competitors are taking advantage of the increasingly sophisticated digital marketing technologies to go after your customers,” said Hay. “This makes strengthening brand loyalty an absolute must. Using the deeper insights now available to create much more personalized engagement is key to keeping your customers close.”

Join this session to learn how CPG companies are successfully executing digital consumer strategies to:

    • Expand omnichannel experiences
    • Increase personalization efforts
    • Create brand loyalty

To arrange a meeting with Janrain representatives at the conference, please email chris@msrcommunications.com.

About Janrain

Founded in 2002, Janrain pioneered Customer Identity and Access Management (CIAM). Janrain’s CIAM platform provides management, security and activation solutions that enable seamless and safe customer experiences across their digitally connected world, while providing enterprise organizations with deep customer insights. Janrain’s identity capabilities include social and traditional login and registration, single sign-on, customer profile data storage and management, customer segments, customer insights and engagement solutions. The company powers brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel and Dr Pepper. Janrain is based in Portland, Oregon, with offices in London, Paris and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

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