Qype Deploys JanRain’s RPX Solution to Enhance Login Experience and Increase User Engagement

Qype Deploys JanRain’s RPX Solution to Enhance Login Experience and Increase User Engagement

Release Date: August 14, 2009

Teaser:
User-Generated Business and City Reviews Network Implements JanRain’s RPX Solution to Enable Website Visitors to Easily Register and Sign In Using An Existing Account From Facebook, Google, Yahoo!, Twitter, MySpace or Windows Live ID.

User-Generated Business and City Reviews Network Implements JanRain’s RPX Solution to Enable Website Visitors to Easily Register and Sign In Using An Existing Account From Facebook, Google, Yahoo!, Twitter, MySpace or Windows Live ID.

Portland, Ore (PRWEB) August 13, 2009 — JanRain, Inc. (www.janrain.com), the leading provider of online identity technology and services for businesses and consumers, today announced that Qype (www.qype.com) has deployed JanRain’s RPX solution (https://rpxnow.com) on its websites to provide an enhanced sign in experience and facilitate greater user engagement. Qype will utilize RPX to increase user registrations, quickly gain a rich set of user profile data, and enable users to engage with the websites in a more personal manner.

Qype operates a network of localized user-generated business ratings and reviews sites across Europe. As the largest website in its category in Europe, with sites in the United Kingdom, Germany, France, Ireland, Spain, Austria and Poland, Qype receives more than thirteen million monthly unique visitors. JanRain is providing Qype with a completely turnkey solution that allows it to enjoy the benefits of third party authentication more quickly, easily and cost effectively while ensuring best practices for the user experience.

“We were very keen on integrating the major third party identity providers, but not that keen on doing it six times,” said Phil Chambers, CTO of Qype. “JanRain’s solution saved us time and complexity, is very cost effective, and allows us to scale. Our new 2-click registration process, besides making it simple to leave your opinion on Qype, also brings other benefits such as many more registered users instantly bringing profile pictures.”

“User-generated ratings and reviews sites like Qype depend on a loyal, active and engaged member base to thrive,” said Brian Kissel, CEO of JanRain. “By enabling its users to skip the registration process and easily sign in to its websites with an existing account, Qype will benefit from an increase in registrations, while also gaining a rich set of user profile data that can be used to better tailor its sites to its audience.”

JanRain’s RPX is a secure, enterprise-class software as a service (SaaS) solution, deployed on thousands of websites across a range of industries and application areas. It allows a website to accept and authenticate visitors signing in with their Facebook, Google, Yahoo!, Twitter, MySpace, AOL, Windows Live ID or other OpenID accounts. RPX offers the richest feature set and is the most comprehensive third party authentication solution on the market. It provides an optimal user experience, and can be deployed and integrated into a website’s existing registration system within a day. The login interface can be seamlessly implemented either as a pop-up window or embedded directly into a website’s existing user registration or login page.

For additional information on RPX, please contact JanRain or visit http://rpxnow.com.

About Qype
GmbH Qype is a leading social networking and local reviews company, with websites in ten countries, seven languages, and more than 15,000 towns and cities across Europe. Based in Hamburg, Germany and founded in 2005, Qype allows its users to post ratings and reviews of local businesses, connect and network with other users, and receive personalized recommendations. In July 2009, over 13 million people visited Qype at www.qype.com, in the iTunes Store, and in the Android marketplace.

About JanRain
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

Contacts:
Phil Chambers
Qype GmbH
+49 4021901920
phil@qype.com

Tore C. Steen
JanRain, Inc.
503-347-0532
tore@janrain.com

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