Janrain VP of Product to Speak at Salesforce Connections Conference May 10 in Atlanta

Jamie Beckland and Cox Media Group’s Director, Customer Engagement, Traci Schoenberg will lead a presentation on personalizing the customer journey through identity-driven marketing

PORTLAND, OR – (May 10, 2016)Janrain, the leading global provider of Customer Identity Management solutions, today announced the company’s Vice President of Product, Jamie Beckland, is speaking at Salesforce Connections in Atlanta, GA. Beckland will join Cox Media Group Director, Customer Engagement Traci Schoenberg to co-host a presentation titled “The New Audience Journey for Media Brands” on Tue., May 10 at 2:30 p.m. ET, within the Partner Theater area of the main exhibit hall at the Georgia World Congress Center. The conference in its entirety takes place May 10-12.

Schoenberg and Beckland will discuss best practices for personalizing the audience  journey through identity-driven marketing. Attendees can expect to learn how to take unknown visitors to known users; segment and target audience communications; identify actionable data using a consolidated customer profile; and ultimately, how to drive personalized engagement by delivering the right message, to the right audience, at the right time.

“As digital complexity grows, your customers’ expectations do too,” said Beckland. “The key to winning hearts—and wallets—starts with knowing who your customers are, and delivering the kinds of personalized interactions that will keep them coming back.”

Salesforce Connections is the world’s largest digital marketing event and Janrain is honored to support Salesforce as a Silver-level sponsor. The company will also provide product demonstrations for its Customer Identity Management solutions throughout the event at booth #117.

Together, Janrain and Salesforce, the Customer Success Platform and world’s #1 CRM company, help marketers build a unified view of their customers. Janrain tools are built into the core authentication framework of the Salesforce.com platform and the company has been an ISVForce partner since 2012. Salesforce also strengthened its strategic partnership with Janrain by investing in its Series C funding round in 2013.

The two companies have collaborated on multiple product integrations and share some of the same customers, including Rogers Communications, Marsh and Chicago Public Media. These collaborations include:

  • Product integration between Janrain and Salesforce.com Marketing Cloud: user profile data stored by Janrain is passed to the Marketing Cloud, subscriptions are synchronized and use the Marketing Cloud’s email to deliver transactional messages from Janrain.
  • Product integration between Janrain and Salesforce CRM: profile data is synchronized with data stored in Salesforce.com.
  • Product integration between Janrain and Pardot: collect and synchronize customer profile data to improve email targeting and segmentation.

“Salesforce Connections continues to be one of the marquee digital marketing events of the year,” said Beckland. “We are always pleased to participate and support this event as a sponsor, especially as we continue to expand our strategic partnership with Salesforce.”

Companies interested in learning more about the value of Janrain’s Customer Identity Management solutions can visit www.janrain.com for more information. To schedule a meeting with Janrain representatives at Salesforce Connections please visit https://janrain.youcanbook.me/.

About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 60 radio stations, six daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

About Janrain

The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

 

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