Arktan Powers Fan Experiences for March Madness March 25, 2013 by Janrain Team CBS, March Madness, Social TV, TBS NCAA March Madness is underway, and here’s what Arktan is powering for the fans. Arktan customer, TBS, has a designated page for March Madness on the ‘Men at Work’ site. The page launched with a “bracket challenge” inviting fans of the ‘Men at Work’ to join the cast of the show to compete with them for the winning bracket with a chance to win a trip to the Final Four in 2014. Arktan is powering the site’s fan conversation by extending curated real-time tweets for fan interaction. Another Arktan customer, CBS Local New York, has a Live Blog for March Madness powered by Arktan SocialStreams. CBS bloggers post comments about the games on the site, and fans can start participating in the conversation after signing using their preferred social login, e.g., Twitter or Facebook. Fans can then start viewing and posting comments, and sharing them back on the social web.