Automattic and Janrain Partnership Helps Largest Publishers Personalize Brand Experience April 3, 2013 by Jeff Mills content personalization, integration You may not recognize the name Automattic, but you’re certainly familiar with the WordPress.com platform, the most popular content management system (CMS) on the web. Automattic manages the enterprise arm, WordPress.com VIP, which powers some of the largest publisher and media sites, including CNN, New York Times, CBS and Forbes. These media executives have been trying to find a technology solution to personalize their brand experience. The solution had to be easy to integrate, scalable and secure. Automattic has joined the Janrain Fusion Partner Program to provide VIP sites a technology solution to better understand and engage their audiences. The JUMP integration provides turnkey registration, social profile storage and user insight solutions so WordPress.com VIP customers can acquire more users and provide better, more engaging experiences. Vice-president of platform services for Automattic, Inc., Paul Maiorana, is looking forward to offering their customers the ability to streamline the traditional registration process for their end users, thus helping website owners better understand visitors to their site. He says this key partnership with Janrain allows his customers to easily enable these additional services and features on their site with just one click. Paul notes it also provides confidence that the functionality is well integrated and supported by both teams. For more information on Fusion Partners and the program check out our partner section.