Benefits for Brands from Arktan and Janrain’s Expanded Partnership July 11, 2013 by Sirpa Aggarwal Arktan, Janrain, Personalized Social Curation, Social Curation, Social Login Janrain and Arktan have just announced their expanded partnership to help brands create richer solutions for users on their sites and mobile apps. Janrain’s social login feature set is currently incorporated into all Arktan products, which support social login from all leading social networks, providing the most comprehensive identity management platform available for today’s leading brands. The integration of social login with Arktan products already enables brands to create seamless user experiences, when social login is used across entire sites or mobile apps. When users sign in using their social login identity, they can interact with the content across all pages, including the ones with Arktan powered social experiences, without having to log in again. In addition, the personal data shared by users during the social login process is an opportunity for brands to create richer user experiences over time. For example, Arktan’s new personalized curation capabilities leverage this user data, providing yet another curation tool for brands to ensure that users get the most relevant and highest quality content for social interaction. Users can now choose for interaction only real-time personalized content posted by their friends around TV shows, events, topics, products, music, and anything else. Arktan continues to enhance these personalized curation capabilities, so stay tuned!