2012 Is The Year Of A Social Brand January 30, 2012 by Sirpa Aggarwal Social Brands, Social TV Social media writers have been predicting 2012 as a banner year for television, and especially for Social TV. Mashable and ReadWriteWeb talked about this trend already back in 2011 as one of the top trends. Lost Remote also followed this trend very closely in 2011, and has now gone a step further, proclaiming Social TV as “nothing short of a revolution in the TV industry.” (“12 Predictions for Social TV in 2012.”) Arktan has been a pioneer in building Social TV experiences for pioneering Social TV networks and shows since 2010. We also witnessed a big increase in demand and interest for Social TV during last year, and can already tell that 2012 will be a banner year in this space. But what we find even more exciting is the fact that brands across all industries are starting to understand the importance of becoming Social. The emergence of Social Brands means that our customers are not limited to Social TV, but represent pioneering brands in Social Entertainment, Social Music, Social Sports, etc. They all share a common goal, which is to build highly engaging, rewarding user experiences for their own customers, and in the process, to become a true Social Brand. We at Arktan are proud partners of this growing number of Social Brands, and are expanding our product portfolio to accommodate the increasing demand for Social Brand features among our customers. We expect 2012 to be a great year for our customers, for us, and for all Social Brands out there. We’ll keep you posted on the major developments in this exciting, evolving space, as they unfold.