8 Success Criteria for Facebook Page Marketing from Altimeter Group

Today the Altimeter Group published a new report: The 8 Success Criteria for Facebook Page Marketing. Drawing on input from 34 vendors (including Janrain), agencies and experts, Altimeter defines the golden rules for getting the most out of your Facebook marketing efforts and tests the maturity level of 30 top brands across this criteria.

Citing real world examples from the likes of Pampers, Target, Sears and Macys, Altimeter does a nice job of packaging up best practices in this area. The bottom line is that most companies still have a ways to go to fully tap into the marketing engine inside Facebook.

Considering that 68% of consumers with a Facebook account say a positive referral from a Facebook friend would make them more likely to buy from or visit a retailer, this is clearly something all marketers need to figure out quickly.

On the bright side, it isn’t rocket science, and the report includes practical tips and pointers that are relevant to any organization, regardless of size or industry.

A final recommendation is to:

Connect the Facebook experience with existing efforts, like your corporate website.
Customers want to connect to their friends on Facebook and beyond. As you become advanced, you must integrate Facebook features into your corporate website providing opportunities for instant engagement and word of mouth. However, don’t foolishly send away your hard-earned traffic to Facebook without a strategy. Instead aggregate Facebook discussions right on your corporate website.

Janrain Engage does just that and more – learn more here.

Check out the Altimeter Slideshare presentation here: