Announcing our Sailthru Platform Integration

We’re excited to announce our new integration with Sailthru, the leading personalization platform that enables marketers to manage customer relationships at the individual user level across every channel. Now, as part of our broader third-generation Data Integration Platform, you can sync authenticated customer data stored in the Janrain customer profile to deliver more targeted messages in every channel your customers engage with you in.

With higher quality data pulled from multiple marketing systems, marketers can leverage a more accurate single customer view. And by having that customer data centralized in one place, you can ensure that customer experiences are consistent across all channels, including email, onsite, social, mobile and offline. The integration features direct connection to Sailthru’s bulk-import APIs, which are batch-processed every fifteen minutes for optimally responsive marketing experiences. Generous rate limits help support even the largest customer bases, making the powerful combination of both platforms an ideal solution for companies big and small.

To learn more about the integration, see our press release over in the newsroom.