Arktan Introduces Personalized Social Curation

Arktan has introduced an industry-first personalized social curation feature set that allows viewers to further personalize their viewing experiences and social interaction by giving them the ability to select for viewing only content posted by their friends.

This highly anticipated feature set is already in use by Arktan customers, including Univision, who is using it on the UVideos social platform.

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For example, viewers watching Univision’s Il Gordo y La Flaca show on UVideos can select for viewing all curated social content, Univision content, or only content about the show posted by their friends on Facebook or by people they follow on Twitter.

When viewers use Facebook as their social login, they can view content posted by their friends on Facebook. If they used Twitter as the social login, they can view content posted by the people they follow on Twitter.

The friends’ content includes comments made on-site as part of the second-screen or Social DVR based experience. It also includes tweets and Facebook posts.

The friend graph, used by Arktan for the new personalized curation feature set, is populated with users’ Facebook friends or the people they follow on Twitter. Customers can also populate a customized friend graph using Arktan APIs.