Janrain Blog

At Janrain each team member is a thought leader. Our blog is where we sound off on new features, trends and proven best practices in Customer Identity Management.

Posts Categorized: Marketing

Identity trends across the web

2016 Identity Trends Survey

Consumer expectations for how their personal identity is treated and used by brands has changed dramatically over the last few years. Passwords have become unruly, data breaches are commonplace and... Read More

Introducing Janrain Segments

One thing we have heard consistently from marketers is that they want to create more personalized customer experiences, but building and maintaining personalized experiences is really hard work. 1:1 marketing... Read More