The End of Demographics

I recently wrote a piece on Mashable about the “End of Demographics” – it discusses how marketers are using personal data to target small groups of highly interested customers.

So far, the response has been overwhelming – it’s clear that marketers and social media practitioners have been thinking a lot about this issue, and we finally have tools to help us with this challenge.

Establishing mental models of potential customers takes creativity throughout the marketing organization; marketers still need to lead in thinking of all the interesting questions to ask, hypotheses to test, and surprises to uncover.

Please check it out on Mashable, and let me know your thoughts.