Five Best Practices in Online User Registration

 We just published the second in our series of Marketing Briefs. This paper highlights five key best practices for websites to optimize their user registration process. By following these guidelines, websites can achieve increased registration and conversion rates, and learn more about their site audience.

This paper is designed to be a hands-on guide for marketers, developers, product managers and anyone in between that seeks to make their site’s registration process more intuitive and simple as part of an online user engagement strategy.

The key takeaways from the paper are:

  • Keep it simple, don’t hide it
  • Provide a choice in how a user registers
  • User interface counts
  • Watch, learn and adjust
  • Make the most of user profile data

We invite you to download Five Best Practices in Online User Registration, the new Janrain Marketing Brief, and share your feedback.