Identity proved to be key ingredient at CES 2017 February 2, 2017 by Jamie Beckland CIAM, customer identity, Customer Identity and Access Management, identity, IOT For the past 50 years, CES has sat at the intersection of technology potential and consumer demand. From launching the VCR in 1970, to the cell phone in the 1980s, to home computers in the 90s, to drones in the early 2000s, cutting-edge consumer technology has continued to be unveiled at this premier event. That’s why it was so thrilling to see identity embedded everywhere at CES 2017! Here’s a brief overview of all the new identity-related products and services that caught my attention: The Misfit Vapor was the most exciting smartwatch to be introduced. Of course, the Vapor links your identity to a host of cloud services and other applications in order to deliver your calendar, fitness tracking and home automation hub right to your wrist. The fishing enthusiast’s new toy is the PowerVision PowerRay, a submersible drone for finding fish. You control it by connecting your identity to the device and navigating with your tablet or phone. Dish’s AirTV is a next-generation set top box that integrates over the air (OTA) video with internet-delivered on-demand video. Your identity connects all of your content services together in this small box that packs a big punch. Lenovo’s Smart Assistant is like the Amazon Echo, but with Harmon Kardon speakers. In this Internet of Things (IoT) example, voice controlled applications use your identity to connect multiple services to realize the potential of the connected home. Hyundai’s Mobility Vision connects your car to your home – literally – through a hole in the wall of your house. You can move seamlessly between the car and the house with your connected identity. Lego Boost allows kids to build programmable Lego robots. Their identity allows them to share and sync designs to the Boost community. In particular, the IoT continued to get a lot of attention at this and surrounding events. It promises to be as disruptive and influential as the internet was decades ago and identity will not be exempt. Embedding internet connectivity into trillions of IoT devices -from IP-connected homes to wearables to cars- opens up new possibilities for the merger of the digital and physical worlds. To control or interact with this always-on, ubiquitous internet, users will be required to identify and associate themselves with their connected devices Identity is no longer the future of technology – it is embedded into every technology product that we use today. The connected future is here! Watch this video to learn how Hager is transforming their traditional B2B hardware business to create a new B2C IoT subscription service offering.