Janrain Engage Makes it Easy for iPhone Users to Share to Social Networks October 6, 2010 by Michael Olson mobile, social sharing In a recent survey of over 1900 smart phone developers published by Appcelerator and IDC, 65% of those surveyed cited the need for social networking APIs on mobile platforms. Janrain, the user management platform for the social web, is happy to extend its support for the iPhone platform to meet this need and offer a native iPhone SDK for sharing content and activity on your apps to Facebook, Twitter, LinkedIn, Yahoo!, MySpace and other social networks. In April, we launched native iPhone support for social login and today, we have extended Janrain Engage for iPhone to enable a user to share directly from an iPhone app to multiple social networks simultaneously. Imagine you’ve just hit your highest score on your favorite iPhone game. Now with an easy click you can share your good news with friends on Facebook, Twitter, and other online communities. To see how an application can take advantage of the SDK, download our demo app, Janrain Quick Publish, from Apple’s App Store. With this release, Janrain extends all capabilities available in the web-based version of Janrain Engage to the iPhone platform. Core benefits of Janrain Engage for iPhone include: Simplicity: The iPhone SDK comes with a pre-built native UI kit that developers can customize via the Janrain Engage Application dashboard. A quick start guide walks developers through the process of implementing the library. Security: Janrain’s native SDK for mobile utilizes robust and secure APIs that are simple, effective and remove the need to create complicated security systems to mask API keys on mobile devices. Elegance: iPhone app users enjoy a native iPhone experience when signing-up or sharing with their social networks. Similar to the web-based version, the mobile version remembers the user’s preferred provider on return visits, to help ensure a positive and intuitive return user experience. Janrain Engage for iPhone offers solutions for both pure-play iPhone app developers and websites with a mobile app presence. Developers can choose between a lightweight client-side implementation or a server-side integration that enables additional features such as access to a user’s friends and contacts, and mapping of multiple social network identities to a single user. Other standard features of Janrain Engage such as URL shortening, analytics and tracking of referral clicks are also available to iPhone Apps. Screenshots below show the end user experience optimized for the iPhone screen: The same Appcelerator and IDC survey noted that 4 out of 5 app developers preferred mobile apps over the mobile web, despite coming from a web development background. It is no surprise that the preference reflects the market need. Smartphone consumers prefer a native mobile experience as evidenced by over 3 billion app downloads from the App Store by iPhone® alone. Janrain has lowered the barrier to implementing social logins and sharing for your iPhone Apps. To download and use the SDK in your iPhone App, please visit your Janrain Engage product dashboard and click “Sign up now” next to the iPhone badge. You will be guided through the download and implementation process. We hope you will enjoy implementing our SDK and welcome all feedback.