Janrain Introduces Integration for Oracle BlueKai Data Management Platform May 31, 2016 by Eric Schreiner In addition to identifying known users across devices and channels, Janrain’s Customer Identity Management platform can capture anonymous behavioral, demographic and psychographic data associated with those users. Janrain’s newest integration with Oracle’s BlueKai Data Management Platform enables clients to segment their audience and target based on this first party anonymous data. The Oracle Bluekai integration allows enterprises to drive value by utilizing anonymous first party data to create granular customer segments to personalize online, offline and mobile marketing campaigns. This allows our clients to make informed decisions and increase ROI from the data assets they collect from our Customer Identity Management platform. With this integration, anonymous profile data collected across multiple channels can be transferred to Oracle BlueKai’s cloud-based platform. Marketers can leverage richer and more actionable data about target audiences which can be used to validate marketing messages, execute targeted campaigns seamlessly, and deliver better results and marketing ROI. Companies interested in learning more about the value of Janrain’s Customer Identity Management platform and integration with Oracle BlueKai may visit http://www.janrain.com/integrations/data-management/bluekai-oraclemarketingcloud/ for more information.