Qype Deploys RPX to Enhance Login Experience and Increase Engagement

Today, we are very pleased to announce that Qype, Europe’s largest user-generated business ratings and reviews site, has deployed RPXto allow easy registration and sign in from Facebook, Google, Twitter, Yahoo, MySpace and Windows Live ID. By deploying RPX, Qype will benefit from increased registrations and activity on its sites while gaining a rich set of user profile data from the identity providers.Qype has embedded the RPX widget in an iframe on its site:

RPX handles all the protocols of the OpenID providers (including Google, Yahoo, AOL, MySpaceID and more) in addition to the appropriate APIs of Facebook, Twitter and Windows Live ID, enabling websites to deploy third party authentication more quickly and cost effectively than if attempting a native implementation.

“We were very keen on integrating the major third party identity providers, but not that keen on doing it six times,” said Phil Chambers, CTO of Qype. “JanRain’s solution saved us time and complexity, is very cost effective, and allows us to scale. Our new 2-click registration process, besides making it simple to leave your opinion on Qype, also brings other benefits such as many more registered users instantly bringing profile pictures.”

With over 13 million monthly unique visitors, Qype operates websites in ten countries, seven languages and more than 15,000 cities and towns across Europe. We are excited to see Qype utilize RPX to optimize its sign in experience and enable users to engage and interact more profoundly with the site.