Social TV Industry Trend Discussion at Digital Hollywood

The 11th Annual Digital Hollywood Media Summit in New York featured a Social TV panel discussion with Rahul Aggarwal from Arktan, Alan Wolk from Piksel, Marc Scarpa from simplynew, and Amaury Blondet from Discovery Communications among the panelists.

The discussion centered on trends in the industry, where live and time-shifted TV viewing has become intertwined with social content across multiple platforms and devices.

Curated, contextual storytelling

Rahul spoke about the industry moving towards “deeper curation, deeper visualizations, storytelling, which is meaningful and contextual and relevant.”

He described how white-label SaaS providers have been thriving by providing brands the tools for creating socially engaging user experiences on brand-owned sites, where brands can control the content, and enjoy monetization from integrated advertising, such as video ads. Rahul gave as an example A&E’s AETV.com, powered by Arktan SaaS platform.

Live vs. time-shifted viewing

Alan Wolk spoke about the increasing shift in the industry from live viewing to time-shifted viewing. He mentioned a study done by Piksel according to which 58% of viewers now engage in time-shifted viewing.

Arktan SocialDVR product is helping brands, such as Univision’s UVideos, to engage this growing segment of TV viewers.

Technology tools for content creators

Marc Scarpa gave a producer’s point of view by noting how current technology tools are helping content creators build direct relationships with TV show audiences that last well beyond a single broadcast season.