The Future of Social: SXSW Panel at The Villa Austin

One of my favorite events at SXSW this year was a panel session that I participated in, at The Villa Austin. Jeremiah Owyang moderated the panel, and I was joined by Chris Saad at Echo and Ranvir Gujral at Chute, to discuss how social media practices are being incorporated into virtually every aspect of the online experience.

One of my key points was that users increasingly expect a consumer-grade experience, even while companies expect an enterprise-class solution. That means that companies have to keep up with fast-moving consumer websites, like Facebook and Pinterest, and offer social engagement that is just as valuable.

There are a lot of other nuggets, including how I see corporations wearing their underwear on the outside of their pants.

The Next Web livestreamed the event, and you can catch the video here: