Time-Shifted Viewing on the Rise January 10, 2013 by Sirpa Aggarwal Arktan SocialDVR, DVR, Social TV Arktan and Univision announced yesterday in a press release their partnership around UVideos. While majority of viewers still like to watch live TV programming, a key component of UVideos’ success has been to allow viewers also watch shows on-demand, whenever and wherever convenient for them. Watching TV programming on-demand is part of a growing trend towards time-shifted viewing, where viewing choices are influenced by convenience. According to a Nielsen study, U.S. time-shifted viewing increased by 8.9% from 2011 to 2012, while data shows that the share of DVR viewing in the U.S. has increased from 1.6% in 2006 to 8% in 2012. USA Today quoted Nielsen data showing that 44% of homes now have DVRs. In the meantime, 47% of viewing by young-adult DVR users was live, down from 61% four years earlier. The DVR penetration rate has been growing fastest among hispanic viewers, growing from 8.4% in early 2007 to 33.4% by early 2012, according to Nielsen data. Hispanic viewers are also the leading demographic watching videos on mobile phones.