Use Janrain Engage to connect your website to the 75 million professionals active on LinkedIn August 25, 2010 by Katie Keenan b2b, customer profile data, identity provider, social login, social sharing Did you know a new member joins LinkedIn approximately every second? That is a lot of professionals with LinkedIn profiles who could use them to login to your website. In February, we made it easy for websites to offer sign-ups using LinkedIn accounts and in May, we added the ability to share user activity on a site with their connections on LinkedIn. Today, we are excited to announce several feature enhancements to Janrain Engage’s LinkedIn support. When a user posts from your website back to their LinkedIn professional network, Janrain now passes richer content: an image thumbnail, the user’s title, the URL from your site and a description. We have also enabled greater access to a user’s LinkedIn profile data and connections which allows you to get to know your audience better and then present content that is more relevant to the individual user. To see the full list of profile data available when a user logins with LinkedIn, please see our Provider Guide. With a user base of over 75 million professionals, the LinkedIn platform offers professional oriented websites an instant audience to increase reach and build readership. A great example is the online media division of The Business Journals, a division of American City Business Journals. Since deploying Janrain Engage in June, the nation’s largest publisher of metropolitan business journals has seen a 12% increase in site registrations across 40 online properties. Over 25% of the logins via Janrain Engage utilize LinkedIn. This not only speaks to the login preference of business users but also reflects their trust in the LinkedIn brand. Janrain Engage customers can easily enable sign ups and social publishing for LinkedIn by visiting their product dashboard.