Why Mainstream Social Networks Complicate Our Identities

Yesterday, a new op-ed piece I wrote was published on Mashable. Thanks to everyone who commented, tweeted, or emailed so far.

In short, it seems that users like to keep their unique identities separate on different social networks. Of course, the networks would prefer that we only use one identity (theirs!) for everything, but people like to present different facets of themselves to different social circles.

I’d love to hear your thoughts on what you use different social networks for, and how many online identities you currently maintain. Thanks for sharing!