Earlier this month, we published data examining quarterly social login and sharing trends across the 365,000 websites using Janrain Engage. The data demonstrated Facebook’s position as the most popular choice for social login. But our findings also emphasized the value of choice, given that 58% of online users prefer registering on sites with a social identity from Google, Yahoo!, Twitter or other networks.
Similar to prior analyses, we have taken a sampling of sites in prominent industry verticals to measure trends in consumer login preferences. While the overall story arc is similar across these verticals, there are disparate preferences within each segment that merit attention.