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Thursday, December 29, 2011

Social Login Preferences on Media SitesEarlier this month, we published data examining quarterly social login and sharing trends across the 365,000 websites using Janrain Engage. The data demonstrated Facebook’s position as the most popular choice for social login. But our findings also emphasized the value of choice, given that 58% of online users prefer registering on sites with a social identity from Google, Yahoo!, Twitter or other networks.

Similar to prior analyses, we have taken a sampling of sites in prominent industry verticals to measure trends in consumer login preferences. While the overall story arc is similar across these verticals, there are disparate preferences within each segment that merit attention.

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Michael Olson

Thursday, August 25, 2011

Social Sharing Your VoteEvery year, MTV hosts the biggest celebration in the music industry: the Video Music Awards.

Viewers have long been part of the voting process, and this year Janrain Engage is working with MTV in giving fans a voice. When music fans find a video they want to vote on, Janrain Engage social login powers MTV’s Facebook login authentication. Once they’ve voted, Janrain Engage social sharing functionality lets the fan shout out their choice to their Facebook or Twitter friends.

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Gina Rau

Wednesday, December 15, 2010

We are pleased to share the news that that MTV Networks is using Janrain Engage across several of its popular brand sites, including The Daily Show, Colbert Nation, VH1, Country Music Television, Atom, Teen Nick, Jokes.com, and MTV’s international site in Spain. We’ve enjoyed working with MTV over the past few months. You can read more about in the press release and on MediaPost and VentureBeat.

MTV Networks joins leading entertainment brands that recognize the need to make their content portable to reach new audiences and stay relevant. With the rise of social networks, the mandate is clear – brands need to integrate their corporate websites with the social web.

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Michael Olson