In my previous post, we discussed a number of ways that website owners can drive additional engagement on your site. Engagement continues to be an important metric because it is a leading indicator for a number of harder and more important bottom line goals; increasing engagement is the first step to improving time on site, conversion rate, and repeat visitors.
As users continue to demand more sophisticated experiences from websites, the level of activity and engagement must continue to grow. Contemporary social networks like Foursquare, Facebook and Google+ have set a high bar for the rest of the web to adopt when adding social functionality to websites.
The tools for technical functionality continue to evolve, and with them, the marketer’s ability to drive engagement. But engagement doesn’t come from tools and technology alone. There are a number of tactics that you can bring to bear to drive community interaction and engagement.
The explosion of mobile web usage has thrown marketers for a loop. Forrester recently reported that more than 20% of US website visitors use the mobile internet at least monthly - and it is more than double that in China and Japan.
And when mobile users connect to the web, they are looking for social experiences. In just one example, people who use Facebook on mobile devices do twice the amount of activity on Facebook as their non-mobile counterparts.
Clearly there is a strong need to integrate social media into your mobile experiences.
Previously in Part 1 of How to Leverage Social Logins, we discussed how to encourage users to register, and how to create an easy process for them to register.
Now, let’s discuss how to use social logins outside of the initial registration process. There are a number of considerations for both your site design, and your user flows.
This post is part of our social media best practices series, which looks at how to leverage Janrain’s solutions to drive your marketing metrics. See the entire Social Media Best Practices Series here.
Social login is a simple concept, with profound implications. When a user logins into any website using an existing online identity, there is immediate value for both the the user and the website.
For users, the ease of logging in without filling out a long profile form and the convenience of not needing to remember passwords is a clear benefit. For websites, among the many benefits is the information that users share offers an opportunity to make the site experience more relevant.
From a technical standpoint, the process of integrating Janrain Engage to enable social login into your site is very straightforward. Most of the effort in the integration will be around determining the best possible user experience for your community.
Fundamentally, people are attracted to social technologies because they like sharing their lives and experiences with friends. In fact, the ability to share is one reason that Jeremiah Owyang has said that email was the first social network. Before Friendster or Tribes, people emailed cute cat videos to each other.
That desire to connect and share with others is the driving user need for Janrain’s Invite Friends functionality. Invite Friends is different than Social Sharing. Where a social share event is a broadcast message to all social connections, Invite Friends allows the user to send a targeted message to selected friends. It’s the difference between a “come one, come all” poster to the Friday night party, and a party invitation delivered through the mail. More targeted, more personal.
This is the first post in our social media best practices series, which looks at how to leverage Janrain’s solutions to drive your marketing metrics.
One of the most common use cases for Janrain Engage is to promote your website content on external social networks through the use of our social sharing functionality. Sharing has come a long way from constrained widgets. Janrain offers unmatched flexibility and tracking for social sharing - from simultaneous network broadcasts to sharing from a mobile device.
Fortunately, the process of implementing Janrain’s social sharing on your website is very straightforward.
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This post is part of our social media best practices series, which looks at how to leverage Janrain’s solutions to drive your marketing metrics.
The explosion of mobile web usage has thrown marketers for a loop. Forrester recently reported that more than 20% of US website visitors use the mobile internet at least monthly - and it is more than double that in China and Japan.
This post is part of our social media best practices series, which looks at how to leverage Janrain’s solutions to drive your marketing metrics.
This is the first post in our social media best practices series, which looks at how to leverage Janrain’s solutions to drive your marketing metrics.
