Earlier this month, we published data examining quarterly social login and sharing trends across the 365,000 websites using Janrain Engage. The data demonstrated Facebook’s position as the most popular choice for social login. But our findings also emphasized the value of choice, given that 58% of online users prefer registering on sites with a social identity from Google, Yahoo!, Twitter or other networks.
Similar to prior analyses, we have taken a sampling of sites in prominent industry verticals to measure trends in consumer login preferences. While the overall story arc is similar across these verticals, there are disparate preferences within each segment that merit attention.
Most online marketers can tell you that the core of any SEO strategy is to optimize site content for search engines and build a network of high-authority backlinks. While search engines have long been the de facto method of navigating the web, that tide is beginning to shift. The sustained growth of social media feeds as a channel for content sharing has caused marketers to question how social signals influence search.
Perhaps the most persuasive evidence that Facebook and Twitter augment search rankings comes from SEOmoz. In April, they published some insightful correlation data demonstrating the degree to which links shared on social networks correspond with improved search engine rankings.
The social media landscape is fragmented. People use Facebook to interact with friends and family, Twitter to follow influencers and share opinions, LinkedIn for their professional network, and Gmail, Yahoo! or Hotmail to communicate directly with contacts. Combined, these networks boast over 1.5 billion accounts.
Coupled with increasing reluctance from consumers to maintain distinct usernames and passwords on each frequently visited site, brands are rapidly seeking ways to leverage social network identities within their own properties. Through a secure process known as social login, these identities can be used to speed up registration on sites across the web. But which identities do people prefer both for sign-in and content sharing?
With 83% of shopper’s purchase decisions made prior to entering a store, we know that a tremendous amount of discovery and research is happening before they’ve made a product or brand decision. Google has coined the “Zero Moment of Truth” as the product and brand interactions that happen before shoppers actually see your product. While these interactions have traditionally occurred offline, today’s consumer has social media to thank for introducing them to product categories and brands like never before.
Our Digital and Social Media Strategist, Jamie Beckland spoke at the Innovation in Motion event this month in Portland on this very topic and offers his perspectives in this short video on how marketers can empower brand advocates to spark that zero moment of truth within their own social networks.
As any B2B marketer would agree, a primary purpose of their website and online activity is directed at generating leads to turn over to the sales team. And not just any lead, but top-quality leads that represent their target audience, big opportunity, and prospect data that is complete and accurate.
Even with a clear focus on lead generating activities that result in on-site conversion, marketers face challenges to reach their goals. In fact, a recent study by Demandbase indicates that 84% of B2B marketers felt their ability to generate new sales leads using their website needed moderate to strong improvement.
Since it’s launch last year, it seems like the Facebook Like button has been cropping up all over the web. But, according to a recent study by BrightEdge, the Facebook Like button is only on 10.8% of the top 10,000 websites.
Given all of the industry discussion around building Likes and Fans, it’s surprising how little penetration Facebook’s own button has reached. This low penetration rate belies the confusion and frustration around the overwhelming amount of upheaval in social buttons that websites must navigate.
There are many buttons, and many ways of sharing. Here is an overview of the landscape for social endorsement buttons, and what we can expect in the future.
Every year, MTV hosts the biggest celebration in the music industry: the Video Music Awards.
Viewers have long been part of the voting process, and this year Janrain Engage is working with MTV in giving fans a voice. When music fans find a video they want to vote on, Janrain Engage social login powers MTV’s Facebook login authentication. Once they’ve voted, Janrain Engage social sharing functionality lets the fan shout out their choice to their Facebook or Twitter friends.
This is the second in a series of blog posts by Kevin Long, Janrain Technical Product Manager, to introduce the new Janrain Engage Social Login Widget and provide detail on how to use the new enhancements. Read other posts within the Janrain Technical series.
We’re pleased with the response to our advanced Janrain Engage Social Login Widget and the excitement its generating. Last time we covered the new style and layout features. This time we will focus on Mobile support and take a look at the features in the new Janrain Social Login Widget that address mobile needs.
The recent launch of Google+ has added further intrigue to the complex social media landscape. People use Facebook to interact with close friends and family; Twitter to follow influencers and share opinions; LinkedIn to maintain their professional network; and Gmail, Yahoo! or Hotmail/MSN to communicate directly with their contacts. How do these paradigms influence our trust and loyalty toward each platform? And where will emerging players like Google+ fit into the picture?
Businesses seeking to go deeper with social media are finding that the social space is very fragmented today. This underscores the need for technology solutions that function as aggregators, such as Janrain Engage.
The explosion of mobile web usage has thrown marketers for a loop. Forrester recently reported that more than 20% of US website visitors use the mobile internet at least monthly - and it is more than double that in China and Japan.
And when mobile users connect to the web, they are looking for social experiences. In just one example, people who use Facebook on mobile devices do twice the amount of activity on Facebook as their non-mobile counterparts.
Clearly there is a strong need to integrate social media into your mobile experiences.
Posts
Earlier this month, we published data examining 
Most online marketers can tell you that the core of any SEO strategy is to optimize site content for search engines and build a network of high-authority backlinks. While search engines have long been the de facto method of navigating the web, that tide is beginning to shift. The sustained growth of social media feeds as a channel for content sharing has caused marketers to question how social signals influence search.
The social media landscape is fragmented. People use Facebook to interact with friends and family, Twitter to follow influencers and share opinions, LinkedIn for their professional network, and Gmail, Yahoo! or Hotmail to communicate directly with contacts. Combined, these networks boast over 1.5 billion accounts.
With 83% of shopper’s purchase decisions made prior to entering a store, we know that a tremendous amount of discovery and research is happening before they’ve made a product or brand decision. Google has coined the “Zero Moment of Truth” as the product and brand interactions that happen before shoppers actually see your product. While these interactions have traditionally occurred offline, today’s consumer has social media to thank for introducing them to product categories and brands like never before. 
As any B2B marketer would agree, a primary purpose of their website and online activity is directed at generating leads to turn over to the sales team. And not just any lead, but top-quality leads that represent their target audience, big opportunity, and prospect data that is complete and accurate.
Since it’s launch last year, it seems like the Facebook Like button has been cropping up all over the web. But, according to a recent study by BrightEdge, the Facebook Like button is only on 10.8% of the top 10,000 websites.
Every year, MTV hosts the biggest celebration in the music industry: the 
This is the 
The explosion of mobile web usage has thrown marketers for a loop. Forrester recently reported that more than 20% of US website visitors use the mobile internet at least monthly - and it is more than double that in China and Japan.
