CTV Uses Social Screen for ‘American Idol’ May 12, 2012 by Sirpa Aggarwal American Idol, CTV, Second Screen, Social TV Canadian Television, CTV, used Social Screen live chats for the ‘American Idol’ TV show on Wednesday, marking the first time Social Screen was used for the show. Social Screen became a live social chat hub for the Canadian fans watching ‘American Idol,’ and will be used again during the May 16 show. CTV has been using Social Screen, powered by Arktan SocialStreams, during past big social events, including the Oscars. The chats are usually hosted by celebrities. Wednesday’s debut was co-hosted by Shawn Desman, a popular Canadian singer, and Erika Van Pelt, singer, songwriter, and musician, and past American Idol contestant herself. Once the fans had logged into the site, they were able to start interacting with the site’s content by posting their comments, commenting on other fans’ posts and content, and even exchanging comments with the site’s hosts, Shawn and Erika. Social Screen for the ‘American Idol’ opened up with a bang, generating lots of buzz and interest among the Canadian fans of the show. The fan interaction on the site with the hosts and other fans was very robust and lively. Stay tuned for the encore on May 16!